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2012-12-11
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5 M
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ڽ ̼ Ǵϰ ո ൿѴٰ Ѵ. Ư ؼ ׷ϴ. ɷ ִµ  ڴ°? 츮 鼭 ϰ, ̵̶ ϰ , ä ȯ Ͽ콺 Ǫ . ɸ(Mental Accounting) ϵ̴.

츮 ӿ ̰ ȸ ΰ ִ. δ Ȱ ̶ ó ó ٸ ̸ ̰ Ѵ. Ȱ 10 ̶ ϴ 濡 ֿ (), ħ ؼ , 1 ڴ ٸ Ѵٴ ̴. ݾ ƹ Ŀ ̶ ̸ǥ İ . ޿ ¸Դ ʽ Ϸ縸 , ζ 1 ÷ڵ 2 Ƽ ϴ ͵ ɸ ̴.

å ɸ ټ پ ϰ, ׷ ذϴ ṵ̈ ˷ش. õ ϳ ̾߱ Ƽ ϰԡ Ǵµ, ڰ ٳⰣ ʵ ߱ ̴. پ ذϴ ̰ ü̴.

ڼҰ

ϸ ǻ ־. ϴ پ Ȯߴ. ׸ ൿ ̷ ̳ Գ Ϲ Ÿ ΰ ̶ ˰ Ǿ. å 츲̸ 鿩ٺҴ ൿ̶ ̷ 췯 üȭ ̴. ѹα ̶ ް ̸鼭 ü ý ȳ ̴.

ZSDS, â , SK Ŀ´̼ǽ , ȸ ()Ӵ , () ϰ ̷ Ȱ㼾 Ǫ츲 Ǫ츲 Ȱ ϰ ִ. å Һ ɸС() ִ.

_ ̸

1 ټ
1 ҵ _󸶳 Ȯ ˰ ʴϱ?

, Ѵ٦, ԰ ϶󦢺 ʴ ҵ濡 ̸ǥ ٿ󦢸¹, ȥ ٰ ϶󦢵 ̴

2 _ Ҽ ƴѰ?
ִµ ϴ ̶ ǰ ã ︸繫ǥ

3 Һ _ü , Ʋ ᵵ ɵ鸱?
ſī ƴϴ٦ ̴

4 ڻ _ Ű?
ڻ εꦢö ڻꦢѹ ٦ ڻ, ̴

5 ä _ŵ Ȥ ä뿹 ƴѰ?
ķ۽ Ǫ ǹ Ǫ , ä ٦ ٦ λ Ʈ

2
1 _󸶳 ?

ٿ󦢳ڱ ּ 20 ? ο

2 _ ȸ ?
Һ ̴٦ Ӹ оִ ģ æϷ ־ 󦢽ɸ ڼҵ

3 _ ȴ
󦢵 4ܰ ÷

4 Ҹ _ ϰ Ƶ ȴ
ƴ϶ ʹڦ췮 ڴ ̴٦ 質 ϴ٦ũ Ģ غϱ ݸ

5 ũ_ ƴ ູ ϶
ҵ þ ູ? ູ 覢 ̰ ƴ϶ 츲̴

_

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(ѱ 300̳)
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